- Product Trial
Published on Mobile Groove
Author: Charles Knight
Today we are kicking off with a new look and a new series of alternative search engine iPhone and iPad app reviews and road tests with Biznar, a mobile search app available for both the iPhone and the iPad that takes a unique approach to searching for business related information.
Why “alternative?” Because that’s where the excitement and the innovation is! Sure, our smartphone devices present us with three whole choices — Safari / Google, with Bing and Yahoo! (GBY) available in your ‘Settings’. However, our requirement (even demand) for more personal and precise search services and results on our personal mobile devices opens the door for dozens of alternative search engines to make their mark — and gain market share.
That takes us to Biznar, a serious and comprehensive business search engine developed by Deep Web Technologies that uses a technique known as Federated Search to deliver results that GBY do not. (Biznar also has a sister app Mednar, which specializes in medical search.) More about the company and its mobile strategy in the companion post.
Deep Web Technologies has built a reputation as the “researcher’s choice” for its advanced information discovery tools, and I concur. As I stated in the press release when their App was released in November of 2011: “For business and medical research, Deep Web Technologies has selected just the right approach for their Biznar and Mednar Apps: advanced Federated Search.
Why is this approach significant? Because Biznar takes a different tack than crawling and indexing the Web. That’s a good idea since the Web includes good and bad source material, old and new articles, legitimate and not so legitimate scholarship and a whole lot of marketing — all of it warehoused for some period of time by the time your search query comes along.
On the (mobile) mark
Biznar has preselected a corpus of around 70 high-quality business sources and searches them all in real-time the moment that you launch your query. These sources include leading information destinations such as ResourceShelf and MarketResearch.com and Fortune, as well as Deep Web Technologies partners APA PsycARTICLES and APA PsycBOOKS.
Barbara Quint, editor-in-chief of Information Today’s Searcher: The Magazine for Database Professionals has written yet another dazzling federated search article. “A good federated system imposes a tremendous burden on the builders so the users can feel the search process as effortless.” Indeed, at Deep Web Technologies, that is exactly what we feel we are doing. We’re creating search systems for our clients that require very little effort on their end, but do exactly what they need. Her assessment of what produces quality searches (or the lack of them) is spot on as well:
More important, however, are the problems of truly making the systems perform effectively for end-users. Basically, a lot of human intelligence and expertise, not to mention sweat and persistent effort, has to go into these systems to make them “simple” and effective for users. For example, most of the databases have field structures where key metadata resides. A good federated system has to know just how each field in each database is structured and how to transform a search query to extract the needed data. Author or name searching alone involves layers of questions. Do the names appear firstname-lastname or last name-comma-firstname? Are there middle names or middle initials? What separates the components of the names – periods, periods and spaces, just spaces? The list goes on and on – and that’s just for one component.
The article also mentions our company President, Abe Lederman as well as several public-facing portals powered by Deep Web Technologies. Thank you, Barbara!